I help brands get clear on who they are and bold in how they show up.

For agencies that need design support, and for founders and businesses ready to sharpen or rebrand.

Strategic brand design Identity systems
Visual worlds with character

Springplank

Brand identity Social impact

A bold identity for a new youth-focused brand, designed to motivate, connect and speak in a visual language that feels close to its audience.

Made while working at JA rebranding agency, now Bunch agency.

  • Graphic icon of a printed document with the letters 'SP' in bold on the front sheet, set against a purple background.
  • Orange background with black text and white speech bubbles featuring Dutch words and phrases about fixing things, learning, and money.
  • A yellow smiley face emoticon on a gray background with a black hole below it.
  • Three smartphones displaying different screens of a fitness app called Spring Plank. The first phone shows yellow background with large bold text in Dutch asking if you're kicked out of school, with options to drop out or jump in. The second phone has a green background with a founder's name, Douwe Koebrugg, and a smiling man in a green sweater photo. The third phone displays an orange background with Dutch text about starting and a prompt to help further, along with an app store button, social media icons, and copyright notice.
  • A hand holding a sheet of paper with the title 'Stellingen' and a list of numbered statements in Dutch, each in different colored boxes, against a backdrop of blue shiny streamers.
  • A social media post with a yellow background and black bold text reading "JOIN OUR TEAM." There is a black and white callout in the center that says "LET'S GO" and a photo of two men smiling, standing side by side, on the right. The post includes icons for like, comment, share, and bookmark at the bottom.
  • A collage of colorful Instagram posts in Dutch promoting Springplank training programs, teamwork, success tips, and motivational messages, with photos of people and icons.
  • Side-by-side images with green background. On the left, a smartphone screen displays a social media post with large black text in Dutch saying 'DIT IS HET BEGIN VAN JOUW COMEBACK' and two buttons labeled 'DROP OUT' and 'JUMP IN'. On the right, there's a close-up of a light blue denim fabric with a metal pin featuring the initials 'SP' in a stylized design.

Sky Networks

Brand identity Cybersecurity

A confident identity for a cybersecurity company, built around connection, progress and a more optimistic view of security as a driver of growth.

Made while working at Prosper&Bloom agency.

  • A pixelated outline of the letter S, created with a black line and yellow control points on a gradient yellow to gray background.
  • A series of promotional slides about cybersecurity and the importance of security in growth, featuring quotes, company branding from Sky Networks, and visual design elements with a modern, tech-inspired aesthetic.
  • Open magazine page with a dark purple background, white text reading 'Elevate security, accelerate success', and smaller text in Dutch about Cyber Hero Framework by Sky Networks.
  • Open book showing a pixelated graphic of a padlock and key, representing security or encryption.
  • A smartphone with a yellow background display showing a security app with the text 'Security that moves with your ambitions'.
  • Computer monitor displaying a website with portraits of four people and the text 'WE SECURE WHAT'S NEXT' on a dark blue background, with yellow button 'LEER ONS KENNEN'; two people are sitting in front of it, silhouetted against a yellow background.
  • Two image segments. The left segment shows an aerial view of a multi-lane highway with some pixelation and yellow squares overlaid. The right segment displays a close-up of a yellow safety lanyard with an attached metal clip on a light gray background, with the words "SKY Networks" printed on it.
  • Digital display with the numbers 940 in white on a dark blue background.
  • A person's hand is shown wearing a smartwatch displaying a white 'S' logo on a dark background.

Ruimtewerk

Brand identity Urban development

A flexible identity for an environmental management agency, built around the idea of adaptability and shaped by the way the team adjusts to every environment they work within.

Made while working at JA rebranding agency, now Bunch agency.

  • A grid of four large filled circle icons on a red background, with smaller overlapping circle outlines.
  • A packaging design for a product called 'Syboid Herder.' The design features large, stylized, overlapping letter shapes in green shades, with contact information and an address in smaller text at the bottom.
  • A green cardboard box with the Dutch text 'Regisseurs van ruimtelijke verandering' and a logo that reads 'Ruimtwerk' on a beige concrete ledge against a cloudy sky.
  • Pattern with rounded squares and semi-circular shapes in light blue against a dark blue background.
  • Screenshots of social media posts in Dutch about designing strong regional identities and urban planning, with various colors and graphics.
  • Name tag showing Lars Haverkort, Environmental Advisor, with a modern logo with four orange squares, from Ruimtewerk.
  • A laptop on a large rock outdoors displaying a website in Dutch about spatial transformation.
  • Screenshot of a website homepage with a dark green header, logo, menu, and a red contact button. The main content features abstract dark green shapes on a light green background with Dutch text about change and progress.
  • Text in Dutch reading 'Ruimte begint met luisteren' over a dark background with geometric circle and square patterns.

Antar Shoe

Brand identity B2B

A distinctive identity for a family-owned footwear business, built around contrast and the different terrains their shoes are made to move through.

Made while working at JA rebranding agency, now Bunch agency.

  • Close-up of a stylized yellow letter 'a' with construction lines and shading.
  • Yellow rain boot with white sole and trim, labeled BERGSTEIN, with a padded upper and lacing, against a geometric patterned background of black and lavender shapes.
  • Smartphone screen displaying a website with the title 'antar shoe' and a photo of four children sitting on a ledge wearing colorful rain boots, with trees in the background.
  • Signage for Anta Shoe store with sections, numbered and labeled in Dutch, featuring icons, arrows, and black, orange, white, and gray colors.
  • Sign with Dutch word 'Hoofdingang' indicating main entrance, with instructions to go straight ahead, surrounded by greenery.
  • Text image with the message: 'Clear paths. Strong brands. A perfect fit.' in large black font on a light background, with a pink upper section containing a small logo.
  • A collage of advertisements for Antar Shoe, featuring images of shoes, some people wearing shoes, and colorful graphic designs. The text promotes the brand's import quality, local expertise, and latest styles.
  • Screenshot of a website titled 'antar shoe' with a large headline in Dutch that reads, 'Bergstein verrast met maximale vernieuwing.' The page features a photograph of two young girls with blonde hair, wearing sunglasses, colorful tops, skirts, and rain boots, standing in front of a vintage van. The website has a minimalistic design with a half-yellow background and a black and red button labeled 'Ontdek meer' below the image.
  • Two children lying on a bed with their legs up against a wall, wearing slippers and engaging in conversation.
  • Exterior of an Anta Shoe store with brick wall, black panels, and white signage, surrounded by landscaping.

Kiekens

Brand identity B2B

A technical identity for an industrial extraction specialist, shaped by the visual language of airflow and rooted in the orange heritage Kiekens has carried since 1907.

Made while working at JA rebranding agency, now Bunch agency.

  • Poster with orange and blue swirling design and white text reading 'Zuivere lucht voor iedereen'. Logo of Kiekens and text 'Specialist in industriële afzuigtechniek' at the bottom.
  • A close-up view of a gold-colored iPhone with triple camera lenses on the back, showcasing a screen with Dutch text about innovation for a greener future, renewable energy statistics, and a black background.
  • Stack of architectural product sheets with the top sheet featuring a design for a Dustmaster DM9000 lamellenlüfter, including a diagram of the device on a white background with black and orange text.
  • Open technical brochure featuring dust collection and industrial filtration systems with diagrams, specifications, and images of machinery.
  • A blank planner or calendar page with a red decorative corner icon, grey shaded sections, and placeholder text in Latin.
  • A laptop with a dark screen showing a progress indicator at 85%, with a swirling graphic and text in Dutch.
  • A corporate letter, business card, and orange envelope from Kiekens, with Dutch text, outlining the company's terms and conditions, contact information, and branding elements.
  • Collection of slides with statistics and graphics about green innovation, air quality solutions, and efficiency improvements, featuring percentages like 35%, 50%, and 60%, and abstract swirl and bar chart designs in orange, black, gray, and white colors.

Need a brand that feels clearer and shows up stronger? Say hi.

For freelance design support, rebranding projects or new collaborations.

Contact me